In the Media


The Guardian

In 2015, months after a breakup with his long-term partner, Adam (not his real name) found himself stuck. He couldn’t eat or sleep or even maintain focus, and he was worried that his lethargy was having an impact on his professional life. He didn’t feel comfortable discussing his emotional state with his friends, many of whom were shared with his ex.
Adam had been in both personal and couples therapy for years, as his emotional and sexual connection with his partner sputtered, and he was already suitably in touch with both self-conscious motivation and the particular issues that dogged his last relationship. But what he really wanted was an expert in heartbreak, someone who could guide him through the process and help him regain his confidence. And so he called on Natalia Juarez, a “breakup expert and dating strategist” based in Toronto.
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NPR - The Weekend Edition with Simon Scott


Breaking up is hard to do, as the song says. If you're stuck, you can always call Natalia Juarez, a breakup expert based in Toronto. NPR's Scott Simon talks with her about her business.


VICE Magazine


We talked to a breakup coach about exit plans, dealing with breakups on social media, and whether it’s better to be the dumper or the dumpee.

Breaking up with someone, if you have any semblance of a soul, is not a pleasant experience. How do you do it? Do you really need to meet in a public place and look them in the eye when you break their heart? How honest do you need to be for them to get the idea that you never, ever want to sleep with them again? It's questions like these that making ghosting so tempting. But you don't need to go through this experience alone, you can take your problems to a professional.

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The Toronto Star


How to Deal with Heartbreak

So your heart’s been torn out of your rib cage and stomped upon by the person you cared about most? That’s a bummer.
Breakups are horrible but — like death and taxes — they’re inevitable. As common as they are, not everyone knows how to handle them in a healthy way.
“When you break your arm, you know what to do,” says breakup coach (yes, it’s a thing) Natalia Juarez. “But when you break your heart, what do you do?”

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CTV - Your Morning


Getting over a breakup or divorce can be hard, but now there’s a growing industry that's trying to help.

Yes, that's right... There's a business for broken hearts.

It's called 'breakup coaching' and they are people who offer services to help make the transition easier. 

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The Toronto Star


For soon-to-be brides and grooms who call off their wedding, there’s the immediate heartbreak that comes with losing someone you planned to spend your life with. Then there’s the logistical nightmare of having to unplan one of the most important events of your life — breaking the news to everyone from your grandma to your gynecologist, swallowing lost deposits, fielding prying questions and fighting stigma in the process. 

“It almost seems less taboo to get divorced than to call off a wedding,” said Natalia Juarez, a Toronto-based breakup coach.

Whereas some people think, “at least you tried,” when divorce quickly follows nuptials, calling off a wedding entirely is regarded as “giving up too soon,” she said, noting that divorce is also talked about more openly than broken engagements.

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